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Seaside School Half Marathon & 5K Beneficiary: Seaside School, Inc.Location: Seaside The Opportunity A beloved Gulf Coast race with strong community roots was ready to evolve into a premier destination race weekend—with elevated production, stronger sponsor integration, and increased fundraising impact. Our Role As lead production partner, we delivered end-to-end oversight across: Every detail was aligned to create…
A Pride Pop‑Up Museum Honoring LGBTQ+ History in New York City Clients: CNNSponsors: Procter & Gamble (P&G), BMW of North America Media: Queer City Pride Pop-up Museum Project Overview In 2019, as New York City hosted WorldPride to mark the 50th anniversary of the Stonewall Uprising—one of the most pivotal moments in LGBTQ+ history—CNN partnered with P&G and BMW…
Empowering Women in Electronic Music During Miami Music Week Client: MetaSponsors: WhatsApp, Femme HouseEvent: Women in Dance Music Brunch (2022–2024) Project Overview From 2022 through 2024, our team produced the Meta Women in Dance Music Brunch, a signature experiential activation held annually in conjunction with Miami Music Week. Designed as an elevated conversation and networking platform, the brunch brought together artists, industry…
A Breakthrough Urban Activation Supporting a Global Game Launch Client: EA SportsMarkets: London, UK & Paris, France Project Overview To support the global launch of EA SPORTS™ FIFA 22 and elevate brand engagement at a critical holiday marketing moment, EA Sports developed an innovative off‑line activation that brought the game into the physical world with cultural relevance. The concept—Next Generation—centered on celebrating rising football…
Immersive One-Day Talent Showcase for Advertising Leaders Media: The CNN Experience Upfronts The Opportunity In 2019, CNN reimagined the traditional Upfront model. In addition to hosting a single, large-scale presentation and asking advertisers to come to them, CNN flipped the script—bringing its top on-air talent, programming leaders, and brand storytelling directly into the offices of…
Immersing Business Leaders
Stunts that spark authentic conversation Media Links: The Shape of History Case Study Project Overview To spotlight the glaring lack of female representation in public art, Hulu launched The Shape of History alongside the third season of The Handmaid’s Tale, a series centered on women’s empowerment. The project challenged the status quo by drawing attention to the fact…
A multi-year experiential celebrity campaign Media Links: Project Imagin8ion Case Study Project Overview: To drive brand love, loyalty and sales of Canon’s DSLR cameras, Spearhead led experiential for a multi-platform initiative based on the question “What if consumer photos could inspire a Hollywood film?” Anchored by an exclusive partnership with acclaimed filmmaker Ron Howard, the…
An immersive pop-up space museum Media Links: Creating Space, Morgan Stanley’s Commitment, Overview To bring its Creating Space campaign to life, Morgan Stanley set out to spark conversation around equity in the future space economy. The vision: transform Times Square into an immersive, public-facing space museum exploring inclusive astronaut design and the future of space exploration. Our…