About Us
Founded in 2007, Spearhead is an experiential marketing agency. We specialize in the creation and production of memorable events, experiences and activations for companies of all sizes.
Spearhead is an expert in producing live events, meticulously crafting each element of the experience from creative concept to final execution. We design and execute a flawless customer journey for a wide variety of experiences: product launches, VIP activations, public art installations, mobile tours, sponsorship activations, pop up retail shops, stunts, exclusive press events, thought leadership conferences, and much more. Our activations often include film crews who capture content for real-time or future needs, and we’ve produced hundreds of live, hybrid and virtual events.
For decades, Spearhead has worked collaboratively with national and local brands, media companies, PR agencies and advertising firms as a strategic experiential partner. We are passionate about each project, no matter how big or small. If you can dream it, SMG will deliver.
Meet the Founders
Melanie Cain
Is co‑founder and Managing Partner of Spearhead Marketing Group, where she oversees client services and the strategic delivery of national experiential campaigns. Melanie brings more than 20 years of event‑marketing and tour‑management experience to every activation, directing production, field teams, and client relationships to ensure flawless execution from concept through onsite delivery.
Known as a pragmatic problem‑solver and clear communicator, she’s praised for keeping complex, high‑visibility programs calm, on schedule, and on brand.
Erika Cunha
Is co‑founder and Chief Events Officer of Spearhead Marketing Group, the experiential marketing agency she helped launch in 2007; she leads the company’s live events, mobile tours, product launches and experiential activations. Erika brings hands‑on production and onsite management expertise to national campaigns and has produced high‑profile brand activations and press events and celebrity‑attended premieres). At Spearhead she oversees creative concepting, logistics, talent coordination and nationwide field teams and crews to deliver memorable customer experiences that connect brands with audiences.
