National CineMedia at Sundance Film Festival

Immersing Business Leaders

  • Subtitle/Project Description:  Corporate events that drive deep engagement
  • Client Logos: NCM, Sundance, Disney
  • Copy:  National CineMedia is the largest cinema advertising platform, offering premium video inventory and memorable cultural experiences to brands who aim to reach young, diverse moviegoers. To engage Fortune 500 C-suite executives who make multi-million-dollar media buying decisions, NCM hosts events for their clients and agency partners.
  • Spearhead produces an annual all-inclusive VIP client experience at the Sundance Film Festival. This high-touch, premium experience strengthens critical business partnerships. A jam-packed agenda with white-glove service features movie screenings with talent appearances, bobsledding and horse-drawn sleigh rides, a local wine tour, cocktail receptions, sit-down dinners, a private concert, and custom premiums.
  • In addition, Spearhead produces NCM’s annual internal sales meeting for 200 executives, buying out top hotels in cities such as Miami, Scottsdale and Austin and overseeing programming with key partners such as the Disney Institute, dinners, entertainment, and local outings.