Empowering Women in Electronic Music During Miami Music Week
Client: Meta
Sponsors: WhatsApp, Femme House
Event: Women in Dance Music Brunch (2022–2024)
Project Overview
From 2022 through 2024, our team produced the Meta Women in Dance Music Brunch, a signature experiential activation held annually in conjunction with Miami Music Week. Designed as an elevated conversation and networking platform, the brunch brought together artists, industry leaders, and community advocates to celebrate, empower, and amplify women and gender‑expansive voices in dance music.
The Challenge
Dance music remains one of the most male‑dominated segments of the electronic industry—only a small percentage of producers and DJs are women or gender‑expansive, creating a visibility and equity gap in both performance lineups and executive leadership.
Meta sought to create a branded platform that not only spotlighted this imbalance but also served as an authentic, high‑value forum for connection, mentorship, and community building during one of the most influential weeks on the music calendar.
Our Role
As the event production partner, we led the Women in Dance Music Brunch from concept to execution over three consecutive years:
Strategic Creative Development
- Designed an experiential concept that balanced celebration, dialogue, and empowerment, giving the brunch a distinct identity within a crowded festival week.
- Integrated Meta and WhatsApp brand elements into elevated social environments that felt authentic to the dance music community.
Venue + Logistics Management
- Secured premium event spaces timed to coincide with the Miami Music Week schedule.
- Coordinated permitting, vendor management, and attendee flow for each annual activation.
Programming & Talent Facilitation
- Worked with Femme House—an organization dedicated to amplifying women and gender‑expansive artists in dance music—to elevate voices and provide mentorship opportunities.
Technical & Production Execution
- Custom AV setup with high‑quality lighting, sound, and branded visual elements
- Hospitality design tailored to a daytime brunch environment—featuring catered food, curated drinks, and lounge areas conducive to networking
- Creative branded build out for key instagrammable moments and onsite brand ambassador support
The Experience
Each year, the Women in Dance Music Brunch provided an energizing, intimate environment for conversation and connection:
- Live DJ performances celebrating women in electronic music
- Branded social experiences supported by Meta and WhatsApp activations
- Opportunities for mentorship, networking, and community building
The event cultivated meaningful connections among artists, executives, and industry insiders, expanding visibility for historically underrepresented creators.
Impact
The Meta Women in Dance Music Brunch evolved into a leading experiential platform at Miami Music Week that celebrated diversity, elevated voices, and generated lasting community impact.
We don’t just produce events.
We create experiences that amplify culture, spark conversation, and foster community around shared values and meaningful change.