Spearhead
Seaside School Half Marathon & 5K Beneficiary: Seaside School, Inc.Location: Seaside The Opportunity A beloved Gulf Coast race with strong community roots was ready to evolve into a premier destination race weekend—with elevated production, stronger sponsor integration, and increased fundraising impact. Our Role As lead production partner, we delivered end-to-end oversight across: Every detail was aligned to create…
A Pride Pop‑Up Museum Honoring LGBTQ+ History in New York City Clients: CNNSponsors: Procter & Gamble (P&G), BMW of North America Media: Queer City Pride Pop-up Museum Project Overview In 2019, as New York City hosted WorldPride to mark the 50th anniversary of the Stonewall Uprising—one of the most pivotal moments in LGBTQ+ history—CNN partnered with P&G and BMW…
Empowering Women in Electronic Music During Miami Music Week Client: MetaSponsors: WhatsApp, Femme HouseEvent: Women in Dance Music Brunch (2022–2024) Project Overview From 2022 through 2024, our team produced the Meta Women in Dance Music Brunch, a signature experiential activation held annually in conjunction with Miami Music Week. Designed as an elevated conversation and networking platform, the brunch brought together artists, industry…
A Breakthrough Urban Activation Supporting a Global Game Launch Client: EA SportsMarkets: London, UK & Paris, France Project Overview To support the global launch of EA SPORTS™ FIFA 22 and elevate brand engagement at a critical holiday marketing moment, EA Sports developed an innovative off‑line activation that brought the game into the physical world with cultural relevance. The concept—Next Generation—centered on celebrating rising football…
Immersive One-Day Talent Showcase for Advertising Leaders Media: The CNN Experience Upfronts The Opportunity In 2019, CNN reimagined the traditional Upfront model. In addition to hosting a single, large-scale presentation and asking advertisers to come to them, CNN flipped the script—bringing its top on-air talent, programming leaders, and brand storytelling directly into the offices of…