Sundance Film Festival
Corporate events that drive deep engagement
Project Overview
National CineMedia (NCM), the largest cinema-advertising platform, engages Fortune 500 C-suite decision‑makers and agency partners through high-touch client experiences and internal sales gatherings. Spearhead produces NCM’s annual VIP Sundance Film Festival program and the company’s yearly internal sales meeting for ~200 executives.
Our Role
Full-service event production and guest‑experience management:
Creative direction, program design, and branding for VIP and internal events.
End-to-end logistics: venue sourcing and buyouts, travel coordination, hotel room blocks, on-site staffing, and vendor management.
White‑glove hospitality: concierge services, talent relations, premium gifting, and personalized itineraries.
Technical production: AV, staging, sound, and run‑of‑show management for screenings, concerts, and meetings.
Programming partnerships and guest experiences with partners (e.g., Disney Institute), plus curated local activities and entertainment.
The Experience
Tailored, high‑value programming: Combining exclusive film screenings with unique local experiences (bobsledding, sleigh rides, wine tours, private concerts) created memorable, conversation‑driving moments that resonated with busy C-suite guests.
Seamless personalization and service: White‑glove concierge, custom premiums, and private itineraries removed friction and elevated perceived ROI for attendees and clients.
Strategic partner integration: Collaboration with trusted partners enhanced content credibility and program variety for both client-facing and internal events.
Precise logistics and production: Hotel buyouts, strict run‑of‑show control, and professional AV/staging ensured polished delivery across screenings, dinners, and conference sessions.
The Takeaway
High-touch, meticulously produced hospitality experiences tailored to an executive audience strengthen client relationships and support business outcomes. By blending exclusive content (talent-led screenings), signature local activities, and flawless hospitality, Spearhead delivers differentiated, revenue‑impacting touchpoints for NCM—driving deeper partnerships, stronger brand affinity, and measurable executive engagement.
